Italian wine revolution

Everyone knows the excellence of Italian wine, but what are the secrets that lie behind its success? Italy is one of the most important wine producing countries in the world, and this is mainly due to its climatic perfection. The warm and sunny climate, combined with gentle soft sea breezes and fertile soils provide ideal vine-growing conditions. As it stands, at least 1,000 grape varieties are used to make Italian wines, and it is exactly this rich diversity of grapes grown in Italy’s wine-producing regions that results in the unique styles of wine for which Italy has become so famous.

The sun-drenched peninsula now ranks as the world’s second largest producer of wine after France, and more importantly, as the largest exporter of wine in the world. Italian wines are made primarily from indigenous grapes, the source for red, white, rosé and sparkling wines. From warm, deep garnet red Chiantis to light, fruity Bardolinos, Italy produces some of the world's best red wines. By focusing on promoting the top and the highest-quality Italian wines, Italy has managed to achieve its prominence in the global wine industry and is now able to boast an impressive list of enological achievements: the smallest sip of silky-smooth Sassicaia can be a life-changing experience.

Italian tradition is closely grafted to the vine and this is the main reason why Italian wines can be enjoyed all over the boot-shaped peninsula: each region grows its typical grape varieties to produce quality wine and today, it is even possible to taste this wonderful gift from nature in both traditional and modern styles. Not surprisingly, all wines produced perfectly reflect the diversity of Italy’s many winemaking regions.

Despite the fact that many of Italy’s wines are known for being simple, food- friendly and ideal for everyday drinking, the quality of exported Italian wines has improved tremendously over the past years: while adding extra luster to Italy's wine industry, Italian wines offer a bewildering diversity of tastes and types, ranging through nearly every color, flavor and style imaginable. In the past decade, the wine industry in Italy has experienced an invigorating rebirth and today, millions of consumers are now fully enjoying Italian wine.